Jim Chiapetta and Ed Blach began developing FLAIR® Equine Nasal Strips in the mid 1990’s, as a result of their experiences as equine veterinarians. For years, the duo witnessed a collapse of horses’ nasal passages as they inhaled during exercise. Concerned about the welfare of the horse and the airflow resistance the partial collapse was causing, they wondered if it was possible to improve airflow by applying an external nasal passage support similar to the BreatheRight® strip used by human athletes.

After an extensive review of equine research revealed a lack of knowledge about the role of nasal passages in horses’ breathing and respiratory health, Jim and Ed began designing and testing equine nasal strips until they had a product that was easy to apply, safe to wear and improved airflow.

Since their introduction at the 1999 Breeder’s Cup races and the 2000 Olympics, FLAIR Strips have been regularly used for training and competition by professional horsemen and owners in all disciplines around the world. Flair has been awarded more than 15 International patents and more than 7 clinical studies have proved that FLAIR Strips make breathing easier, reduce fatigue, conserve energy, quicken recovery and decrease lung bleeding.