Jim Chiapetta and Ed Blach began developing FLAIR Strips in the mid 1990’s, as a result of their experiences as equine veterinarians. For years, the duo witnessed that working horses experienced a collapse of their nasal passages when breathing in during exercise. A basic understanding of airflow dynamics helped them appreciate that partial collapse or narrowing of the nasal passages which occurs during exercise increases resistance to airflow into the lungs when oxygen is needed most.

They wondered if it was possible to improve airflow in the horse by providing external support to the nasal passages similar to the Breathe Right® strip used by human athletes. A review of the equine scientific literature revealed a void in knowledge regarding the role of the nasal passages in horses’ breathing and respiratory health. This caused them to begin designing and testing equine nasal strips until they found the unique construction that improved airflow, was safe to use, and easy to apply.

Now, 25 years later, we are pleased that Jim and Ed’s initial “what if” questions have provoked significant university and private clinical research. More than eight clinical studies, several physiology and veterinary textbook articles, numerous symposia, presentations, discussions and debates confirm their original hypothesis.